Using Social Media to Drive Traffic to Your Small Business Website in 2025

In 2025, social media is more than just a place to share updates—it’s a powerful tool to drive customers to your small business website. For Staffordshire businesses, from cozy pubs like The Horse and Jockey to service providers like Jetwash Staffordshire, combining a professional website with a smart social media strategy can boost visibility, engagement, and sales.

At McKinney’s Website Design, we specialize in creating affordable, user-friendly websites that work hand-in-hand with your social media to grow your business. Here’s how you can use social media to drive traffic to your website this year—and why McKinney’s is the perfect partner to make it happen.

Why Social Media Matters for Your Website

Social media platforms like Instagram, Facebook, and LinkedIn are where your customers spend their time. According to recent studies, over 60% of UK consumers discover small businesses through social media, and a well-designed website turns those clicks into bookings, inquiries, or sales. By linking your social media profiles to a fast, SEO-optimized website, you can:

• Increase visibility: Reach local Staffordshire customers searching for your services.

• Build trust: A professional website reinforces your brand’s credibility.

• Drive conversions: Turn social media followers into paying customers with clear calls-to-action.

The key? A website that’s mobile-friendly, easy to navigate, and designed to convert visitors—exactly what McKinney’s Website Design delivers for businesses across Staffordshire.

5 Ways to Use Social Media to Drive Website Traffic

Here are five practical strategies to leverage social media and send more visitors to your small business website in 2025:

1. Share Website Content on Social Media

Your website is a goldmine of shareable content—think service pages, blog posts, or booking forms. For example, if you’re a pub like The Spittal Brook, post a link to your online reservation page on Facebook with a caption like, “Book your table for Sunday roast! Click here to reserve.”

Pro Tip: Use eye-catching visuals (e.g., a photo of your signature dish) to grab attention. At McKinney’s, we design websites with shareable content in mind, ensuring your pages look great when linked on social media.

2. Add Social Media Buttons to Your Website

Make it easy for visitors to follow you on social media by embedding buttons or feeds on your website. For instance, Jetwash Staffordshire’s website could include an Instagram feed showcasing their latest cleaning projects, encouraging visitors to follow for updates.

Why McKinney’s? We seamlessly integrate social media buttons and feeds into your website, creating a cohesive online presence that keeps customers engaged.

3. Run Targeted Social Media Ads

Social media ads are a cost-effective way to drive local traffic to your website. Platforms like Facebook let you target Staffordshire customers by location, interests, or demographics. For example, a cleaning service could promote a “Book Now” ad linking to their website’s contact form.

McKinney’s Advantage: Our websites are built with clear calls-to-action (e.g., “Get a Quote”) that convert ad clicks into leads, maximizing your ad spend.

4. Post Regularly with Website Links

Consistency is key on social media. Share regular posts linking to your website’s key pages, such as your e-commerce store, service descriptions, or a blog post like this one. For example, a Staffordshire retailer could post, “Discover our new spring collection online! Shop now at [website link].”

How We Help: McKinney’s creates user-friendly content management systems, so you can easily update your website with new products or blog posts to share on social media.

5. Use Stories and Reels for Quick Engagement

Short-form content like Instagram Stories or Reels is perfect for grabbing attention. Create a quick video showcasing your business (e.g., a pub’s cozy interior) and include a “Swipe Up” or “Link in Bio” to your website. These formats drive instant traffic from engaged followers.

Our Expertise: McKinney’s designs mobile-optimized websites that load quickly for users clicking from Stories or Reels, ensuring a smooth experience.

Why Choose McKinney’s Website Design?

To make the most of social media, you need a website that’s fast, professional, and tailored to your business. At McKinney’s Website Design, we specialize in affordable website solutions for Staffordshire small businesses. Here’s why we’re the right choice:

• Seamless Social Integration: We embed social media buttons, feeds, and booking tools to connect your online presence.

• Mobile-Friendly Designs: Our websites look great and load fast on any device, perfect for social media users.

• SEO-Optimized: We ensure your site ranks higher on Google, so social media traffic finds you easily.

• Local Expertise: From pubs like The Shelby Pub Company to services like Jetwash Staffordshire, we understand Staffordshire businesses.

Our clients, like The Horse and Jockey, have seen increased bookings thanks to websites designed to work with their social media strategy. With McKinney’s, you get a partner dedicated to your growth without the hefty price tag.

Get Started Today

Ready to drive more traffic to your website with social media in 2025? A professional, affordable website is the first step. At McKinney’s Website Design, we’ll create a custom site that complements your social media efforts and helps your Staffordshire business thrive.

Contact us today for a free consultation! Contact us now to get started. Let’s make your website and social media work together to grow your business.